Nigeria, Africa’s most populous country, is home to the largest number of out-of-school children in the world. In some northern states, only 22% of girls complete primary school, less than 33% can read a sentence, and over half will be married by age 16. Girl Rising’s work in Nigeria from 2014-2017 was focused on raising awareness about the positive benefits of educating girls, building an enabling environment for girls, reducing discriminatory practices such as violence and forced marriage, and promoting equal financial investment in girls’ and boys’ education.
Da Bazar Mu… is an original Hausa video series that combines the power of local stories with the original Girl Rising film. It pairs six true-life stories of girls from northern Nigeria with six stories from Girl Rising.
This highlights the universality of the challenges girls often face, as well as their resilience and power to overcome them. Da Bazar Mu…broadcast on Satellite and State TV stations in northern Nigeria, reaching a viewing area of over 10 million. Interactive voice calling during the TV broadcast provided provide insight into viewer’s reactions and opinions.
Community Based Programming
Girl Rising worked closely with local partners, including Discovery Learning Alliance, SUBEB, and SWODEN to incorporate Da Bazar Mu…(the Nigerian adaptation of Girl Rising) and related educational tools into partner programming. The goal of the programs was to build awareness about the positive benefits of educating girls and to spark local dialogue and action on behalf of girls.
Results of the evaluation on the impact of the programming included increased levels of knowledge and positive attitudes towards girls' education among community members and
leaders, influencers and stakeholders taking action favorable to girls’ education. These changes lead to parents enrolling or re-enrolling their out-of-school daughters in school and changes in attitudes regarding early marriage and the value of educating girls, among others.
The materials were also made available to the public and became popular in local events such as name day celebrations and school management meetings as well as in workshops designed to energize educators and leaders as gender equality advocates.
The videos and local curricula, approved by Kano State Universal Basic Education Board, continue to be used in over 500 schools across Kano State.
Advocacy and Government Engagement
Change happens at all levels, which is why Da Bazar Mu… is used at high-level advocacy meetings, conferences and workshops for policy makers, community leaders, journalists and university students.
With our Hausa language modules now complete, Girl Rising media and educational tools have potential for ongoing scale throughout the region.
Much of our work in northern Nigeria was made possible by USAID through ENGAGE (Empowering Next Generations to Advance Girls’ Education), a public-private partnership designed to close gender gaps and improve girls' lives.